Seventymm.com ... Rent movies..

Just been to a fair in city and came across a company called "Seventymm.com"

The company generates revenue by renting movies. They claim that they rent movies of different languages and movies that got released on any day. Was just thinking, how does this idea work and generate money ?

People do watch movie when they get bored and find some time.. Suppose, if i am feeling bored and want to watch a movie (and if am a member of seventymm.com) then i call them to rent me a movie.

It takes almost 3-4hrs for the company guy to reach my home, due to heavy traffic (specially in a city like bangalore). I have to wait for 4hrs to watch it... and by the time i get the movie, i will get some other work.. It may happen that i may not find time to watch this movie and after 3 days have to return the same to the company person, paying the rent and not watching it..

Also, company has to provide CDs/DVDs of good quality else they may lose customers.in addition to good customer support to keep their customers happy...

Membership fee is Rs250 per month. Also, company will provide new releases after 25 days of the release.. Provided these conditions, i still feel that its better to watch movie on the big screen than going for a rent...I still can't see that this idea will generate any revenue...